New flash: Kids hate boring phonics videos. So naturally they tune them out—and sadly miss a valuable opportunity to learn. That's why parents are so happy to discover Readeez.
What makes Readeez different?
1. They’re genuinely entertaining. Kids adore the original songs and characters in Readeez. They love watching—and the more they watch, the more they learn.
2. In Readeez, words are the stars. Text is the dominant element onscreen. Big, clear text. In fact, Readeez are more like books than they are like other videos.
3. Readeez use SyllableSync. With this breakthrough technique, kids both see and hear, simultaneously, each syllable of each word.
What is Stealth Phonics? First let’s see what it isn’t. Think of videos that focus on the sounds letters make. An example of this "explicit" phonics teaching would be an announcer saying
"C" makes the sound "KUH," as in "cat"
...which is true—except when it isn't. As in the word "cent."
(And even in cases where it is true, it's not interesting to kids.)
Trying to teach "rules" of English pronunciation involves so many exceptions and variations that the result for most young viewers is confusion.
A different approach—the Readeez approach—is to make phonics instruction continuous and implicit.
In the video below, the word "circle" appears seventeen times. Each time, the word’s two distinct syllables are pronounced at the exact moment they appear onscreen. (That’s called SyllableSync.)
Thus every time the word "circle" occurs, your child learns these facts:
In the context of the word "circle," "c-i-r" is pronounced "SIR" and "c-l-e" is pronounced "KUL."
And guess what: Kids learn similar facts about the words "and," "square," "pair," plus hundreds of others.
Of course, if Readeez were just dull repetitions of facts, no one would watch. Which is why Readeez use the irresistible appeal of music.
The songs are so catchy, one well-known reviewer described them as "Poptacular...worthy of classic Sesame Street."