The ad industry figured it out years ago.
When a marketer really, really wants to make sure you get the message, here's what they do: At the end of the TV spot they give you the pitch in both printed words and spoken words. At the Exact. Same. Time.
There's something powerful about it, almost hypnotic.
Your brain is decoding the information ("Amaze-A-Car. The perfect car for you.") visually and aurally—and the two modalities both reinforce and intensify each other.
Readeez calls this technique SyllableSync.™ And its applications extend beyond advertising into reading instruction. Here's how Glenn Doman described the phenomenon more than 40 years ago:
"...when the man on television says, Gulf, Gulf, Gulf, in a nice clear, loud voice and the television screen shows the word GULF in nice big, clear letters, the kids all learn to recognize the word—and they don't even know the alphabet."
Note the specific conditions Doman attaches to the two elements of the communication: The voice is clear and loud; the letters are big and clear. Now take a look at a Readee and notice how large and clear the text is, how simple the background, how distinct the audio:
When your child watches Readeez she's learning at least two things with every syllable.
1. This is how the sound I'm hearing is written.
2. This is how the characters I'm seeing are pronounced.
She's also learning the correct spelling of every word.
Viewed from another angle, the SyllableSync™ approach is like a succession of flash cards, as might be presented by a parent or teacher. Each word (or syllable) is shown and sung simultaneously.
Of course, unlike flash cards, the content of Readeez is designed to entertain—so much so that kids ask to see their favorite Readeez repeatedly. And, as Anthony Robbins and others have pointed out, "Repetition is the mother of skill."